After noticing a rise in the hard-seltzer industry, I wanted to create a tequila seltzer beverage since that is normally my drink of choice.
I wanted the theme to be "blackout" since a few shots of tequila normally lead to such a drunken phase; also the inspiration for the name.
I wanted the font and imagery to be of a pop art and bauhaus style feel; geometric/abstract shapes and overlapping layers of one color theme per flavor.
Fonts used: HWT Mardell and Mostra Nuova
